企业ERP营销子系统设计与实现：基于JSP技术的案例研究【20 words】

lopment of enterprises. ERP system is an effective tool for enterprises to coordinate internal and external relationships, improve management efficiency, and enhance market competitiveness with its avant-garde management thinking and information application technology. The marketing subsystem is an important component of enterprise ERP system, which can improve the information processing ability of marketing business. Data statistics and analysis can guide business development and respond to the ever-changing market. In response to this issue, this paper develops an ERP marketing subsystem for a tea enterprise in Fujian as an enterprise prototype. The system adopts JSP technology, uses Myeclipse as the development platform, and MySql5.0 as the database. The system administrator plays a role in coordinating the entire system, with the most comprehensive authority, mastering core enterprise data, and capable of basic information management, business management, comprehensive inquiries, and providing data basis for sales statistics and analysis for enterprise decision-making. Ordinary users have slightly narrower permissions to ensure system security, focusing on business functional operations. ERP Marketing System JSP B/S.