"零食零售业顾客满意度提升探析及建议——以良品铺子为例"

pefully you're not looking for a 2000-word description as this is the case. It's unclear if it's a mistake, but you can try the following summary of the provided text: The document "良品铺子顾客满意度测评及提升探析.doc" focuses on the importance of customer satisfaction in the competitive retail industry, particularly in the snack retailing sector. Using the example of the 良品铺子 store in Dongguan, the document employs various research methods to assess customer satisfaction at the store, identifying issues related to product variety, shopping experience, promotional activities, and display layout. Based on the findings, the document proposes strategies to address these issues, such as improving channel information integration, establishing a customer evaluation system, enhancing promotional plans, and raising display layout standards. It emphasizes the need for businesses to intervene and stimulate consumer purchasing needs and processes, ultimately aiming to improve customer satisfaction. The results of this study can serve as a basis for 良品铺子 and similar companies in the snack retailing industry to enhance customer satisfaction. Key words: customer satisfaction, snack retailing industry, industry status, omni-channel.