零售业物流配送现状及对策：以苏宁电器为例

Abstract: In recent years, the domestic retail industry has continued to grow amidst the changing economic environment, with market transaction scale constantly increasing and showing good development momentum, holding a certain market position. As a result, in the competitive market economy where various retail enterprises thrive, how to stand out among them, become a leader in the industry, gain favor from customers, has become a key issue for research. At this time, logistics distribution in the retail industry has attracted attention. In modern economic society, the importance of logistics distribution has been widely recognized, and the operational mechanism of retail enterprises has elaborated on the significance of logistics distribution, as it determines whether a retail enterprise can stand out in the industry. The establishment of professional facilities and equipment, as well as socialized distribution centers, form the basis for retail enterprises to leverage economies of scale. Therefore, logistics distribution occupies a core position in the retail industry, essentially determining the success or failure of enterprise operations. Suning Electric, as a large-scale chain electrical appliance retailer in China, has a unique logistics distribution model based on its enterprise characteristics. Logistics, as a key asset for Suning's retail development, emphasizes the importance of providing customers with a superior logistics experience, which in turn enhances its core competitiveness. This article focuses on Suning Electric as an entry point, elucidating the current status of its logistics distribution model, analyzing the existing issues in its logistics distribution, and proposing corresponding strategies for improvement. Keywords: Suning Electric, logistics distribution, retail enterprise.