"数据库营销策略优化：客户保留与潜在客户发掘"

Database Marketing Training.ppt, a presentation focusing on the questions that business managers in marketing companies need to consider. One of the key issues discussed is how to better retain existing customers. The presentation suggests that by conducting customer feature analysis, a deeper understanding of the characteristics of existing customers can be obtained, which can then be segmented into different customer groups. By developing targeted customer management and marketing strategies for each segmented group, companies can improve their customer retention rates. Another important question addressed in the presentation is how to identify potential new customers who have the potential to make purchases. The presentation suggests that by matching the characteristics of high-profit customers with those of potential new customers, companies can effectively target their marketing efforts towards individuals who are likely to become loyal customers. By using database marketing techniques, companies can identify and engage with new prospects in a more strategic and data-driven manner. Overall, the presentation emphasizes the importance of database marketing training for marketing managers in companies. By leveraging customer data and utilizing advanced analytics tools, companies can improve their customer retention rates and find new customers more effectively. Database marketing training provides marketing professionals with the knowledge and skills needed to better understand customer behaviour, segment customers into different groups, and develop targeted marketing strategies that lead to increased sales and profitability. With the right training and tools, companies can stay ahead of the competition and drive business growth through more effective marketing tactics.