"长安汽车集团现代汽车后市场体系研究及运行模式探讨"

Abstract: The research paper titled "Study on the Architecture and Operation Mode of Changan Automobile Group's Modern Automobile Aftermarket System" explores the evolution and growth of the automotive aftermarket industry in the context of Changan Automobile Group. As the automobile industry continues to develop and internationalize, the aftermarket sector has expanded to encompass a wide range of services including car accessories sales, car clubs, car beauty, finance, and leasing. This downstream industry has a significant impact on end-user consumption and deeply influences the overall car sales market. The paper delves into the factors driving the growth of the aftermarket sector, the challenges and opportunities it presents, and the strategic framework adopted by Changan Automobile Group to optimize its aftermarket operations. Through a comprehensive analysis of the architecture and operation mode of Changan's modern aftermarket system, the research sheds light on the key trends shaping the future of the automotive aftermarket industry and provides insights for industry stakeholders to adapt and thrive in an evolving market landscape.