"化妆品网站营销模式对比：聚美优品与乐峰网的竞争分析"

The emergence of the information age has led to the widespread use of group buying as an essential aspect of modern life. For cosmetic websites, this trend presents an opportunity to offer affordable and convenient products to consumers, particularly for busy female shoppers who may not have the time to physically browse for cosmetics. This article focuses on comparing the strategic and marketing differences between Jumei and Lefeng, two prominent cosmetic websites. Through this comparative analysis, the strengths and weaknesses of each website's marketing model are evaluated, leading to the identification of key insights and recommendations for improvement. Overall, this study sheds light on the evolving landscape of cosmetics marketing in the digital age, highlighting the need for innovative and consumer-centric approaches to drive success in the competitive online marketplace. Key words: group buying, Jumei, Lefeng, marketing model, recommendations.