Axis-Co合作营销指南-大厂VI品牌视觉标准和外企业品牌手册

Co-marketing guidelines for Axis partners provide a comprehensive framework for partners to effectively promote the Axis brand while maintaining brand consistency and integrity. The guidelines outline the proper use of the Axis trademark portfolio, partner/relationship logotypes, and corporate logotype, along with rules for descriptive use of the Axis trademarks and logotypes. The guidelines emphasize the importance of using the Axis trademarks and logotypes in a professional and respectful manner, ensuring that they are not misrepresented or used in a way that could damage the brand. Partners are required to adhere to usage restrictions and obtain special permissions when necessary to use the Axis corporate logotype. Prohibited uses of the Axis trademarks and logotypes include altering the design, colors, or proportions, using them in a way that implies endorsement, or combining them with other logos. Permissible uses include incorporating the trademarks into promotional materials, advertisements, and online content with proper attribution. Overall, the co-marketing guidelines for Axis partners serve as a valuable resource for maintaining brand consistency and promoting a unified brand image across all marketing channels. By following these guidelines, partners can effectively leverage the Axis brand to enhance their marketing efforts and strengthen their relationship with Axis and its customers.