![](https://csdnimg.cn/release/download_crawler_static/88030308/bg6.jpg)
Traditional retail e-commerce marketing strategy
Abstract
As the most rapid growth in the retail industry, develop the tail of
e-commerce. Traditional retail if you want to keep the advantage in the
retail, is bound to the business to the e-commerce market. This article
summarized the current development of electronic commerce and traditional
retail, on the basis of the comparison between the two, and analyzes the
relationship between the two; Respectively and then delves into the
traditional retail development present situation and existing problems of
e-commerce, and analyzes the causes of problems; Followed by combining with
our country retail trade, the electronic commerce to the influence of the
traditional retail and specific causes are analyzed, in order to support
the analysis of the previous section; Finally through to the electronic
commerce and traditional retail marketing strategy study of marketing
strategy and comparison and analysis of the present condition of the
traditional retail trade of e-commerce marketing, development and further
explore the traditional retail e-commerce marketing strategy. This article
mainly from the marketing strategy of product, price, channel, promotion
and so on has made the detailed in this paper
Key words: e-commerce; traditional retail; marketing strategy