"线上线下物流融合新零售模式研究：沃尔玛与京东到家合作案例分析"

Research on the new retail mode of "Online offline logistics" focuses on the cooperation between Wal-Mart and JD Daojia, which belongs to the new retail model of "Online offline logistics". Through field observation and questionnaire survey, this study investigates the cooperation project between JD Daojia and Wal-Mart, exploring various factors that influence the new retail model of "Online offline logistics". By studying the cooperation mode of Wal-Mart and JD Daojia, the impact factors analysis is conducted from the perspective of user experience, understanding the advantages and disadvantages of the integration of online and offline retail, exploring the development prospects and feasibility of new retail, and identifying the development direction of the integration of online and offline retail from the problems discovered. The study concludes that consumers' online experience and logistics experience have a significant positive impact on the new retail mode, and suggests that offline store employees should enhance their professional qualities and skills.