Companies must invest
in social media to be
successful.
Social media and overall marketing
budgets are expected to increase over
the next three years. About 4 in 10
business leaders expect their social
media budget to increase at least 50%
in the next three years.
6 | Harris Insights & Analytics LLC, A Stagwell Company © 202
BASE: ALL QUALIFIED RESPONDENTS, (n=778
Q120. In the next three years, do you anticipate your company’s social media budget willdecrease, increase, or stay the same?
Q130. In the next three years, do you anticipate your company’s overall marketing budget will decrease, increase, or stay the same?
Q165. To what extent do you agree or disagree with the following statements
BASE: ANTICIPATE COMPANY’S SOCIAL MEDIA BUDGET WILL INCREASE IN NEXT THREE YEARS, (n=619
Q125. Approximately, by how much do you expect your company’s social media budget willincrease in the next three years
Social media budget changes anticipated over
the next three years
1% 1%
80% 20%
sproutsocial.com | @SproutSocia
Marketing budget changes anticipated over
the next three years
79% 21%
Amount social media budget will increase
33%
26%
<0.5%
23%
1%
15%
<0.5%
U
p to 30%
51
–7
0%
200
+
%
31
–
50%
101
–
200%
7
1
–
100%
N
ot sure
*
Based on % who selected social media budget will increase
Increase Stay the same Decrease Increase Stay the same Decrease
C
ompanies must continue to invest in social
media marketing to be success
f
u
52%
Strongly agree
4
3%
Somewhat
agree
of business leaders agree
96%