C#语言ASP.NET电子商务开发实战指南

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ASP.NET电子商务开发实战本书《ASP.NET电子商务开发实战》是一本ASP.NET电子商务开发的实战指南，旨在帮助初学者和专业开发者快速掌握ASP.NET电子商务开发的技术。下面是本书的知识点摘要：一、ASP.NET电子商务开发概述 * ASP.NET电子商务开发的定义和原理 * 电子商务的发展和趋势 * ASP.NET在电子商务开发中的应用二、ASP.NET电子商务开发环境搭建 * 安装和配置ASP.NET开发环境 * Visual Studio的安装和配置 * ASP.NET项目模板的创建和管理三、ASP.NET电子商务开发基础知识 * ASP.NET页面生命周期和事件处理 * ASP.NET控件和服务器控件的使用 * ASP.NET状态管理和缓存机制四、ASP.NET电子商务开发高级知识 * ASP.NET Ajax和JavaScript的使用 * ASP.NET数据绑定和数据访问技术 * ASP.NET安全机制和身份验证五、ASP.NET电子商务开发实战项目 * 电子商务网站的设计和开发 * 购物车和订单处理系统的实现 * 支付网关和物流系统的集成六、ASP.NET电子商务开发优化和调试 * ASP.NET应用程序的性能优化 * ASP.NET错误处理和调试技术 * ASP.NET应用程序的部署和发布七、ASP.NET电子商务开发案例研究 * ASP.NET电子商务网站的开发实践 * ASP.NET电子商务解决方案的设计和实现 * ASP.NET电子商务项目的管理和维护八、ASP.NET电子商务开发未来趋势 * ASP.NET电子商务开发的未来发展方向 * 新兴技术在ASP.NET电子商务开发中的应用 * ASP.NET电子商务开发的挑战和机遇《ASP.NET电子商务开发实战》是一本系统、实践的ASP.NET电子商务开发指南，涵盖了ASP.NET电子商务开发的所有方面，为开发者提供了全面的知识和实践经验。

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About the Technical Reviewer

■ANDREI RINEA is a senior .NET developer reaching into the architect league. He works mainly in

the web development arena, but his area of expertise goes beyond that. Coming from a desktop

application development background, Andrei was able to easily understand the ASP.NET

paradigm, and in the end settled on MVC architectures such as Microsoft ASP.NET MVC. Andrei

enjoys feedback from readers and is always glad to help you on any questions you may have

regarding this book’s code. He can be reached via andrei@rinea.ro or at his own site at http://

andrei.rinea.ro.

xxi

Introduction

Welcome to Beginning ASP.NET E-Commerce in C#: From Novice to Professional!

This book is a practical, step-by-step ASP.NET and SQL Server tutorial that teaches you

real-world development practices. Guiding you through every step of the design and build process,

this tutorial will teach you how to create high-quality, full-featured, extensible e-commerce

web sites.

Over the course of the book, you will develop the necessary skills to get your business up on

the Web and available to a worldwide audience. In each chapter, you will implement and test

new features of your e-commerce web site, and you will learn the theoretical foundations required

to understand the implementation details. The features are presented in increasing complexity

as you advance throughout the book, so that your journey will be as pleasant and painless as

possible. By the end of the book, you’ll understand the concepts and have the knowledge to

create your own powerful web sites.

Owners of previous editions of this book will find that a large part of it has been rewritten

and many features have been added, as a result of the developments in the web development

scene, and as a result of the extensive feedback we’ve received from the readers of the previous

editions. Now you’ll find the book teaches you how to implement search engine optimization,

how to implement product attributes, how to use SQL Server’s full-text searching, and many

other exciting features.

The case study in this book is presented in three phases of development. The first phase

focuses on getting the site up and running as quickly as possible, and at a low cost. Although not

yet full-featured, at the conclusion of this phase your site will have a fully functional, searchable

product catalog, and will be capable of accepting PayPal payments, enabling you to begin gener-

ating revenue immediately.

Phase 2 concentrates on increasing revenue by improving the shopping experience. In this

phase, you’ll learn how to encourage customers to buy more by implementing a dynamic product

recommendation mechanism. You’ll also implement your own custom shopping cart, replacing

that provided by PayPal.

In the third phase, we’ll show you how to increase your profit margins by reducing costs

through automating and streamlining order processing and administration, and by handling

credit card transactions yourself. You’ll also learn how to integrate external functionality through

web services (with a practical example of integrating Amazon.com products in your site), and

improve your customer’s shopping experience by adding product review functionality.

We hope you’ll enjoy reading our book, and that you’ll find it useful and relevant to your

development projects!

Who This Book Is For

This book is aimed at developers looking for a tutorial approach to building a full e-commerce

web site from design to deployment. The book teaches most of the necessary concepts and

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■INTRODUCTION

guides you through all the implementation steps, but it assumes that you have some basic

knowledge of building web sites with ASP.NET and SQL Server. To get this basic knowledge, we

recommend one of these books:

• Beginning ASP.NET 3.5 in C# 2008: From Novice to Professional, Second Edition, by

Matthew MacDonald (Apress, 2007)

• Build Your Own ASP.NET 3.5 Website Using C# & VB, Third Edition, by Cristian Darie

(Sitepoint, 2008)

How This Book Is Structured

This book is divided into three parts consisting of 22 chapters. We cover a wide variety of topics,

showing you how to

• Build a product catalog that can be browsed and searched

• Design relational databases, and write SQL Server queries and stored procedures

• Use the SQL Server full-text search feature to implement product searching

• Implement search engine optimization features

• Implement the catalog administration pages that allow adding, modifying, and removing

products, categories, and departments

• Create your own shopping basket and checkout mechanism

• Increase sales by implementing product recommendations and product reviews

• Handle payments using PayPal and DataCash

• Implement a customer account system

• Integrate Amazon.com web services to sell Amazon.com items through your web site

The following brief roadmap highlights how we’ll take you from novice to professional

regarding each of these topics.

Part 1: Phase 1 of Development: Getting a Web Store Up and

Running, Fast

The first phase of development, which encompasses the first 12 chapters of the book, focuses

on the basics of getting your site up and running quickly.

Chapter 1: Starting an E-Commerce Site

In this chapter, we’ll introduce some of the principles of e-commerce in the real world. You’ll

see the importance of focusing on short-term revenue and keeping risks down. We’ll look at the

three basic ways in which an e-commerce site can make money. We’ll then apply those princi-

ples to a three-phase plan that provides a deliverable, usable site at each phase of this book.

■INTRODUCTION

xxiii

Chapter 2: Laying Out the Foundations

The first chapter offered an overview of e-commerce in the real world. Now that you’ve decided

to develop a web site, we’ll start to look in more detail at laying down the foundations for its

future. We’ll talk about what technologies and tools you’ll use, and even more importantly, how

you’ll use them.

Chapter 3: Starting the BalloonShop Project

In this chapter, you’ll prepare the groundwork for developing the BalloonShop project—the

e-commerce web site you’ll be creating throughout the book. You’ll be guided through installing

and configuring the necessary software on your development machine, including Visual Web

Developer 2008 and SQL Server 2008. You’ll also write a bit of code for the foundations of your

project, and you’ll create the SQL Server database that will store the web site’s data.

Chapter 4: Creating the Product Catalog: Part 1

After learning about three-tier architecture and implementing a bit of your web site’s main page,

it’s time to continue your work by starting to create the BalloonShop product catalog. Because

the product catalog is composed of many components, you’ll create it over two chapters. In

Chapter 4, you’ll create the first database table, create the first stored procedure, implement

generic data access code, learn how to handle errors and email their details to the administrator,

and finally use data gathered from the database to compose dynamic content for your visitor.

Chapter 5: Creating the Product Catalog: Part 2

In Chapter 4, you’ll create a selectable list of departments for BalloonShop. However, a product

catalog is much more than a list of departments. In Chapter 5, you’ll add the rest of the product

catalog features, creating category pages, product lists, and product details pages. While designing

the data structure that supports these features, you’ll learn how to implement relationships

between data tables, and how to use parameterized SQL Server stored procedures.

Chapter 6: Product Attributes

Many online stores allow shoppers to customize the products they buy. For example, when

selling balloons (as BalloonShop does), it’s recommended to let your customer choose the color

of the balloon. In this chapter, you’ll implement the product attributes feature in BalloonShop.

Chapter 7: Search Engine Optimization

Search engine optimization, or simply SEO, refers to the practices employed to increase the

number of visitors a web site receives from organic (unpaid) search engine result pages. Today,

the search engine is the most important tool people use to find information and products on

the Internet. Needless to say, having your e-commerce web site rank well for the relevant

keywords will help drive visitors to your site and increase the chances that visitors will buy from

you and not the competition! In this chapter, we’ll update BalloonShop so that its core architec-

ture will be search engine–friendly, which will help marketers in their efforts.

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