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Over the Top (OTT) Content Delivery (OTT应用)
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更新于2023-07-02
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Over the Top (OTT) Content Delivery (OTT应用):主要描述OTT应用技术,通过Envivio公司及Verimatrix合作,实现可管可控的OTT应用系统。详见附件!
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OvertheTop(OTT)
ContentDelivery
SecuredInternetTVDeployment
withEnvivio4CasterC4
2
andVerimatrixVCAS™
September2010
www.envivio.com
Contents
1. TELEVISIONTRANSFORMED ...................................................................... 3
1.1 Introduction.......................................................................................................3
1.2 KeyRequirementsforDeployingPremiumContentOTT...................................3
1.3 TechnologiesforOver‐the‐Top..........................................................................4
1.4 Requirements ....................................................................................................5
1.5 JointEnvivioandVerimatrixOTTSolution.........................................................5
2. SOLUTIONOVERVIEW................................................................................ 6
2.1 Architecture.......................................................................................................6
2.2 KeySolutionComponents .................................................................................7
2.2.1 Headend ............................................................................................................7
2.2.2 ContentProtectionworkflow.............................................................................8
2.2.3 UserExperience&ViewingComponents ...........................................................9
2.2.4 CompleteSolutionforMulti‐ScreenEnvironments..........................................10
3. CONCLUSION............................................................................................12
4. ABOUTTHECOMPANIES ...........................................................................13
4.1 Envivio ............................................................................................................. 13
4.2 Verimatrix........................................................................................................ 13
InternetTV:OTTContentDelivery
Page3of13
1. TelevisionTransformed
AnyViewer∙AnyDevice∙AnyNetwork∙AnyTime
1.1 Introduction
Theappetiteforonlinevideoisgrowingatanunprecedentedpace.ItstartedwithYouTube,andhas
beenfueledbynewservicelauncheslikeHuluandVevo.IntheU.S.,Netflixistransformingitselffroma
DVDrentalcompanytoanonlinestreamingservice.Consumersseemtodevourcontentonlineas
fast
asitcanbeposted,andtheredoesn’tappeartobeanythingthatwillslowthepace.
Withhugeaudiencesfinallyembracingnewtelevisiondistributionmodels,leadingtechnology
companieshavebegundevelopingnewservicesthattakeadvantageofthenewdevices:InternetTV
andover‐the‐top(OTT)content
deliveryofcatch‐uporon‐demandservicesenableuserstocaptureand
viewtheirdesiredprogramsatanytime.
OTTdeliveryhascreatedabreak‐throughthatisnotlimitedtothePCscreen,butextendstoany
connecteddevice:connectedTV,gamingconsoles,smartphones,connectedtablets,andmore.
Imaginethefreedomofenjoyingyourfavoritesportingevent—liketheOlympics,TheMastersandthe
WorldCup—liveastheyunfold,withoutbeingtiedtothetypicallivingroomtelevision.Nowthatis
viewingfreedom.
Thisrepresentsanewpathforbroadcasterswhoarelookingforinnovativevehiclesthroughwhichto
delivertheirpremiumcontent directlytotheusers.Fornetworkoperators,itisanopportunityto
developandimplementamulti‐screenstrategythatnotonlyprovidesadded‐valueservices,butalso
enablesnewanduntappedrevenuestreams.ForthePayTVoperatorthechallengeistoextendtheir
servicebrand
andsubscriberrelationshipsbeyondthelivingroom,tosatisfydemandsforpersonalized
choicesandflexibleviewingmodels.
Thishasimpactonservicedeliverytechnologyandbusinessmodels:howtooptimally monetize
valuablecontentandservicesacrossamulti‐network,multi‐screenenvironmentbecomesthekey
challengeforbothtraditionaland
newoperators.
1.2 KeyRequirementsforDeployingPremiumContentOTT
Astraditionalpay‐TVbroadcastersandnewoperatorsbeginlookingatofferingInternetTVandOTT
contentdeliveryservices,itisimportanttounderstandthekeychallengesandrequirementsfor
achievingasuccessfulimplementation.
1. QualityofExperience(QoE):TheaimofanInternetTVistoofferthesame
levelof
experienceasIPTVandothermanagednetworks.Theviewingexperienceisexpectedtobe
continuousandwithoutinterruptionduetonetworkcongestion.Insuringthisonan
unmanagednetworkisoneofthekeytechnicalchallengetosolve
2. ContentSecurityandUsageRightsManagement:Thedistributionof“Hollywood
content”
requirestheuseofprovenandtrustedcontentsecuritytechnologies.Rightholdersneedto
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