"优质用户体验网站设计: 提升网站核心竞争力的重要途径"

In today's age of widespread internet usage, the importance of user experience in website design cannot be overstated. User experience, or UX, plays a crucial role in determining the success or failure of a website. Websites that prioritize providing a positive user experience can effectively increase their user base, boost website traffic, and retain users. This, in turn, can lead to higher conversion rates and ultimately bring more benefits to the stakeholders of the website. Enhancing user experience has gradually become a key way to improve a website's core competitiveness. In order to provide users with more convenient and high-quality service experiences, it is essential to understand the elements of user experience and how these can be implemented in website design. This research aims to explore the principles and methods of website design that can improve user experience, thus serving as a valuable reference for future academic studies on user experience-based website design. Key words: Website design, User experience, User experience design.