商业写作手册：高效检索指南

需积分: 9 75 浏览量更新于2024-07-23 收藏 5.94MB PDF 举报

"Business Writer's Handbook" 《商业写作者手册》是一部专为提升商业写作技巧而设计的实用指南，它提供了一种五步访问系统，使读者能以多种方式获取信息，帮助商业写作者提高效率和准确性。以下是手册中的关键知识点： 1. 字母排序条目手册的条目按照字母顺序排列，并配有彩色标签，便于快速定位所需信息。在条目内部，关键术语作为链接出现，引导读者找到包含定义或相关主题更多信息的其他条目。这种设计使得查找和理解专业术语变得直观且高效。 2. 按主题组织的内容内容按主题编排，列在内封面，将条目分门别类，为寻找特定话题或解决特定问题的写作者提供了快速参考。教师也可以利用这个主题目录与标准教科书或自己的课程材料相配合，进行教学。此外，还有一个“常被误用的单词和短语”列表，列出书中所有关于用法的条目，进一步扩展了主题索引。 3. 写作过程检查表这个检查表是写作者的重要工具，它列举了与写作过程相关的所有条目，包括构思、大纲制定、初稿撰写、编辑和校对等步骤，有助于写作者系统地跟踪和改进写作流程。 4. 综合索引综合索引详尽地列出了书中涵盖的所有主题及其子主题，使得无论是在研究特定议题还是寻找灵感时，读者都能迅速定位到相关信息。通过这种方式，即使面对大量的信息，也能保持高效检索的能力。 5. 商务写作技巧《商业写作者手册》还可能涵盖了各种商务写作技巧，如报告编写、提案撰写、电子邮件沟通、商务信函格式等。这些技巧旨在帮助商业人士清晰、准确且专业地传达信息，提升其在商务环境中的沟通效果。 6. 语言和风格指导手册可能包括了语言和风格的指导，例如如何使用恰当的商务词汇、避免语法错误、保持一致的语气以及适应不同的受众群体。这些指导对于确保商业写作的专业性和可读性至关重要。 7. 反馈和修订可能还包括了如何接受和应用反馈来修订和完善写作内容的建议，这对于持续提升写作质量是非常有价值的。《商业写作者手册》是一个全面的资源，旨在帮助商业人士提升他们的写作技能，无论是初次接触商务写作的新手，还是希望精进现有技能的资深专业人士，都能从中受益。

Acknowledgments

For their invaluable comments and suggestions for this edition of The

Business Writer’s Handbook, we thank the following reviewers who re-

sponded to our questionnaire: William Allegrezza, Indiana University,

Northwest; Bob Corey, Iowa State University; Andrea Feldman, Univer-

sity of Colorado; Mary Candace Fowler, George Mason University;

Julie Freeman, Indiana University–Purdue University, Indianapolis;

Nicholas Allen Harp, University of Michigan; Mary Hays, University of

Illinois at Urbana-Champaign; Rebecca Heino, Georgetown University;

Gary Hubbell, Kent State University; Barbara Anne Lehr, Indiana Uni-

versity; Kim Magee, Georgia State University; Alzire Messenger, Iowa

State University; Daryle Nagano, California State University, Fullerton;

Rolf Norgaard, University of Colorado at Boulder; Christopher Penna,

University of Delaware; Richard J. Scholl, West Chester University;

Lynn Staley, University of Missouri, St. Louis; and Carol Venable, San

Diego State University.

For their helpful reviews of the model documents, we thank Patricia

C. Click, University of Virginia; Barbara D’Angelo, Arizona State Uni-

versity; Karen Gookin, Central Washington University; Dale Jacobson,

University of North Dakota; Nancy Nygaard, University of Wisconsin–

Milwaukee; and Linda Van Buskirk, Cornell University.

We owe special thanks to Michelle M. Schoenecker, University of

Wisconsin–Milwaukee, for her outstanding contribution to the ninth

edition, especially for her work on the entries “blogs,” “FAQs,” and

“repurposing.” Michelle’s workplace experience and graduate studies in

professional writing were invaluable— her keen analysis and cheerful

perspective brought fresh energy to the project.

We are indebted to Kenneth J. Cook, President, Ken Cook Co., for

his ongoing support for this and earlier editions. For this edition, we

thank especially Melissa Marney, Marketing Coordinator, and Wendy

Ballard, Technical Writer, both of Ken Cook Co.

We thank Stuart Selber, Pennsylvania State University, for his re-

view and advice for the entry “repurposing.” Thanks as well to Matthias

Jonas, Manpower Inc., for the section on case studies in the entry “pro-

motional writing.”

We appreciate Rebekka Andersen and Richard Hay, University of

Wisconsin–Milwaukee, for their continuing work on “documenting

sources.” Thanks especially to Sara Eaton Gaunt for her excellent work

in updating this complicated section. Thanks to Erik Thelen, Marquette

University, and Mohan Limaye, Boise State University, for their helpful

advice and counsel. In addition, we are very much indebted to the many

reviewers and contributors not named here who helped us shape the

ﬁrst eight editions.

xii Preface

fm01.qxp 8/22/08 8:13 AM Page xii

Successful writing on the job is not the product of inspiration, nor is it

merely the spoken word converted to print; it is the result of knowing

how to structure information using both text and design to achieve an

intended purpose for a clearly deﬁned audience. The best way to ensure

that your writing will succeed— whether it is in the form of a memo, a

résumé, a proposal, or a Web page— is to approach writing using the

following steps:

1. Preparation

2. Research

3. Organization

4. Writing

5. Revision

You will very likely need to follow those steps consciously —even self-

consciously— at ﬁrst. The same is true the ﬁrst time you use new soft-

ware, interview a candidate for a job, or chair a committee meeting.

With practice, the steps become nearly automatic. That is not to suggest

that writing becomes easy. It does not. However, the easiest and most

efficient way to write effectively is to do it systematically.

As you master the ﬁve steps, keep in mind that they are interrelated

and often overlap. For example, your readers’ needs and your purpose,

which you determine in step 1, will affect decisions you make in subse-

quent steps. You may also need to retrace steps. When you conduct re-

search, for example, you may realize that you need to revise your initial

understanding of the document’s purpose and audience. Similarly, when

you begin to organize, you may discover the need to return to the re-

search step to gather more information.

The time required for each step varies with different writing tasks.

When writing an informal memo, for example, you might follow the

ﬁrst three steps (preparation, research, and organization) by simply list-

ing the points in the order you want to cover them. In such situations,

you gather and organize information in your mind as you consider your

purpose and audience. For a formal report, the ﬁrst three steps require

well-organized research, careful note-taking, and detailed outlining. For

a routine e-mail message to a coworker, the ﬁrst four steps merge as you

type the information onto the screen. In short, the ﬁve steps expand,

contract, and at times must be repeated to ﬁt the complexity or context

of the writing task.

Five Steps to Successful Writing

fm01.qxp 8/22/08 8:13 AM Page xv

Dividing the writing process into steps is especially useful for col-

laborative writing, in which you typically divide work among team

members, keep track of a project, and save time by not duplicating ef-

fort. For details on collaborating with others and using electronic tools

to help you manage the process, see

collaborative writing.*

Preparation

Writing, like most professional tasks, requires solid preparation. In fact,

adequate preparation is as important as writing a draft. In preparation

for writing, your goal is to accomplish the following four major tasks:

• Establish your primary purpose.

• Assess your audience (or readers) and the context.

• Determine the scope of your coverage.

• Select the appropriate medium.

Establishing Your Purpose. To establish your primary

purpose simply

ask yourself what you want your readers to know, to believe, or to be

able to do after they have ﬁnished reading what you have written. Be

precise. Often a writer states a purpose so broadly that it is almost use-

less. A purpose such as “to report on possible locations for a new re-

search facility” is too general. However, “to compare the relative

advantages of Paris, Singapore, and San Francisco as possible locations

for a new research facility so that top management can choose the best

location” is a purpose statement that can guide you throughout the

writing process. In addition to your primary purpose, consider possible

secondary purposes for your document. For example, a secondary pur-

pose of the research-facilities report might be to make corporate execu-

tive readers aware of the staffing needs of the new facility so that they

can ensure its smooth operation regardless of the location selected.

Assessing Your Audience and Context. The next task is to assess your

audience. Again, be precise and ask key questions. Who exactly is your

reader? Do you have multiple readers? Who needs to see or to use the

document? What are your readers’ needs in relation to your subject?

What are their attitudes about the subject? (Skeptical? Supportive?

Anxious? Bored?) What do your readers already know about the sub-

ject? Should you deﬁne basic terminology, or will such deﬁnitions

merely bore, or even impede, your readers? Are you communicating

with international readers and therefore dealing with issues inherent in

global communication?

xvi Five Steps to Successful Writing

*In this discussion, as elsewhere throughout this book, words and phrases underlined

and set in an alternate typeface refer to speciﬁc alphabetical entries.

fm01.qxp 8/22/08 8:13 AM Page xvi

剩余652页未读，继续阅读

jebsenbjc

粉丝: 0
资源: 1

商业写作手册：高效检索指南

Course Technology - The Business Analyst's Handbook (2008)

Shellcoder's Handbook 中文版 by Arhat

machinery's handbook 30th edition

dsp handbook algorithm, application

kubernetes handbook

barra handbook

html handbook

the firmware handbook csdn

reliability data handbook *.pdf

addison, p. s., the illustrated wavelet transform handbook, taylor and franc

最新资源