打造专业网站：《创建网站》第4版指南

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"《创建网站：缺失的手册》第四版（Creating a Website: The Missing Manual, 4th Edition）是一本由经验丰富的科技作家马修·麦克唐纳（Matthew MacDonald）编写的权威指南。该系列书籍以其智能且易用性著称，这本书是其在HTML5、WordPress、网站设计以及网站构建领域的最新力作。麦克唐纳拥有超过12本著作，包括《HTML5：缺失的手册》和多版本的《创建网站：缺失的手册》，并曾三次获得微软最有价值专业人士(MVP)称号。本书面向零基础读者，旨在帮助用户通过简单的电脑设备和雄心壮志，轻松打造专业级别的网站。无论你是想创建博客、销售产品、建立论坛还是推广活动，都能在这本实用的、不使用行业术语的书中找到解决方案。书中覆盖了以下几个关键知识点： 1. **掌握基础**：深入学习HTML5，它是互联网世界的语言基石，了解如何构建网页的基本结构和功能。 2. **设计吸引人页面**：学会如何选择可靠的网络主机，并挑选一个既易于记忆又有吸引力的网址，这对网站的第一印象至关重要。 3. **利用高效工具**：书中推荐了一系列免费工具，帮助你更有效地创建网页并跟踪访问者行为，提升用户体验。 4. **吸引和互动**：掌握如何设计具有吸引力的界面，以及如何通过互动元素提高用户的参与度和网站的粘性。 5. **优化SEO与推广**：了解搜索引擎优化策略，让你的网站在搜索引擎结果中脱颖而出，同时学习如何有效地推广你的网站，吸引更多的流量。 6. **维护与更新**：随着技术发展，学会定期维护和更新网站内容，确保它始终保持最新和有效。《创建网站：缺失的手册》第四版不仅是初学者的入门宝典，也是有一定经验的设计师和技术人员提升技能、更新知识的实用参考书。无论是自学还是教学，这本书都是构建和管理网站不可或缺的资源。" 由于篇幅限制，这里仅列举了部分内容，完整的书本会深入探讨每个主题，并提供详细步骤和实例，确保读者能够将理论转化为实践。如果你对网站开发感兴趣，这本书无疑是你的理想之选。购买正版支持作者的同时，也能获得高质量的学习体验。"

CREATING A WEBSITE: THE MISSING MANUAL, FOURTH EDITION

XIV

ABOUT THIS

BOOK

it to provide directions, background information, links to gift registries, and a

few romantic photos. When the wedding is over, the site disappears—or morphs

into something dierent (like a personal site chronicling the honeymoon). Other

events you might treat in a similar way include family reunions, costume parties,

or do-it-yourself protest marches.

• Promotion sites are ideal when you want to show o your personally produced

CD or hot-o-the-presses book. They’re geared to get the word out about a

speciﬁc item, whether it’s handmade pottery or your own software. Sometimes,

these websites evolve into small-business sites, where you actually sell your

wares (see the “Small business” bullet point below).

• Small business (or ecommerce) sites show o the most successful use of the

Web—selling everything from portable music players to prescription drugs.

Ecommerce sites are so widespread now that it’s hard to believe that making a

buck was far from anyone’s mind when the Web ﬁrst debuted.

NOTE

Creating a full-blown ecommerce site like Amazon.com or eBay is far beyond the abilities of a single

person. These sites need a team of programmers working with complex programming languages and sophisti-

cated programming techniques. But if you’ve come to the Web to make money, don’t give up hope! Innovative

companies like PayPal and Yahoo provide services that can help you build shopping cart–style sites and accept

credit card payments. You can also host Google ads or hawk products from Amazon’s website to rake in some

cash. You’ll learn more in Chapter 13.

Once you pinpoint your website’s

raison d’être

, you should have a better idea about

who your visitors will be. Knowing and understanding your audience is crucial to

creating an eective site. (And don’t even try to suggest that you’re creating a site

just for yourself—if you are, there’s no reason to put it on the Internet at all!)

About This Book

No one owns the Web. As a result, no one is responsible for teaching you how to

use it or how to build an online home for yourself. That’s where

Creating a Website:

The Missing Manual

comes in. If the Web

did

have an instruction manual—one that

detailed the basic ingredients and time-saving tricks every site needs—this book

would be it.

What You Need to Get Started

This book assumes that you don’t have anything more than a reasonably up-to-date

computer and raw ambition. Although there are dozens of high-powered web page

editing programs that can help you build a site, you

don’t

need one to use this book.

In fact, if you use a web editor before you understand how websites work, you’re

liable to create more problems than you solve. That’s because, as helpful as those

programs are, they shield you from learning the principles of good site design—prin-

ciples that can mean the dierence between an attractive, easy-to-maintain web

creation and a disorganized design nightmare.

INTRODUCTION

ABOUT THIS

BOOK

Once you master the basics, you’re welcome to use a fancy web page editor like

Adobe Dreamweaver. In this book, you’ll get an overview of how Dreamweaver

works, and you’ll discover a few great free alternatives (in Chapter 5).

NOTE

Under no circumstances do you need to know anything about complex web programming technologies

like Java or ASP.NET. You also don’t need to know anything about databases or XML. These topics are fascinating

but insanely difficult to implement without some solid programming experience. In this book, you’ll learn how

to create the best possible website without becoming a programmer. (You

will

, however, learn just enough about

JavaScript to use many of the free script libraries you can find online.)

About the Outline

This book is divided into ﬁve parts, each with several chapters:

• Part One: Building Basic Web Pages. In this part, you’ll learn the basics be-

hind HTML, the language of the Web (Chapters 1 and 2). Next, you’ll learn your

way around the CSS standard, which lets you apply fancy colors, fonts, and

borders to your pages (Chapter 3) and you’ll add pictures, too (Chapter 4).

Finally, you’ll look at how you can simplify your life using web page editing

programs (Chapter 5).

• Part Two: From Web Page to Website. This section shows you how to scale

up to a complete website made up of multiple pages. You’ll learn how to link

your pages together (Chapter 6), style your entire site in one blow (Chapter 7),

and master some slick layouts (Chapter 8). Finally, you’ll put your pages online

with a reputable hosting company (Chapter 9).

• Part Three: Connecting with Your Audience. The third part of the book explains

how to get your site noticed by search engines like Google (Chapter 10), and

how to reel in web trac (Chapter 11). You’ll also take a look at

blogs

(short for

web logs

) and the free programs that help you create them (Chapter 12). Finally,

you’ll learn how to get on the path to web riches by displaying ads or selling

your own products (Chapter 13).

• Part Four: Interactivity and Multimedia. Now that you can create a profes-

sional, working website, why not deck it out with fancy features like glowing

buttons and pop-out menus? You won’t learn the brain-bending details of

how to become a hardcore JavaScript programmer, but you’ll learn enough to

use free JavaScript mini-programs in your own pages to perform basic tasks

(Chapters 14 and 15). You’ll also dabble with movie clips and add an MP3 music

player right inside an ordinary web page (Chapter 16).

• Part Five: Appendixes. At the end of this book, you’ll ﬁnd two appendixes. The

ﬁrst appendix points to additional site-building resources for ambitious web

designers who want to keep improving their skills. The second one gives you a

quick reference for HTML. It lists and deﬁnes the essential HTML elements and

points you to the appropriate chapter of this book for more detailed discussions.

INTRODUCTION

xvii

ABOUT THE

ONLINE

RESOURCES

Missing CD page at

www.missingmanuals.com/cds/caw4

or the book’s companion

site at

http://prosetech.com/web

The companion site includes three useful things:

• Sample web pages. You can never have too many examples. The Missing CD

has you covered, with a collection that includes all the sample web pages fea-

tured in this book. You download them as a single ZIP ﬁle, and then unzip them

on your computer. The sample ﬁles are organized in folders by chapter (so the

ﬁles from Chapter 1 are in a folder named

Chapter 1

), making it easy to ﬁnd the

examples that interest you.

TIP

If you want to work on a specific example file, here’s a quick way to find it: Look at the corresponding

figure in this book. The filename is usually visible at the end of the web browser’s address box. For example, if

you see the URL

c:\Creating a Website\Chapter 1\popsicles.htm

(Figure 1-6, page 11), you’ll know that the cor-

responding example file is

popsicles.htm

• Tutorials. The Missing CD download also includes super-useful tutorial ﬁles,

which you use with the practice exercises in this book. Here’s how it works:

When you start one of the book’s tutorials, we’ll refer you to a numbered tutorial

folder. For example, if you’re working on the ﬁrst exercise in Chapter 2, you’ll be

sent to a folder named

Tutorial-2-1

. In that folder, you’ll ﬁnd any starter ﬁles you

need to get going and the tutorial’s solution ﬁles—the ﬁnal, ﬁnished product.

So if you try a tutorial and it doesn’t quite work out, you can check your work

and track down the problem.

NOTE

This book features two types of tutorials. The most important, thorough exercises appear in their

own sections of the book, with titles that begin with the word “Tutorial,” as in “Tutorial: Creating an HTML File.”

These lessons teach key skills, so you should definitely give them a try. You’ll also come across shorter, optional

tutorials for extra practice. These tutorials appear in the “Sharpen Up” sidebars.

• Links. This book mentions plenty of useful websites and online services. For-

tunately, you don’t need to wear down your ﬁngers typing long web addresses

into your browser. Instead, the companion site oers a list of clickable links for

all the websites mentioned, organized by chapter, and listed in the order that

they appear in the book.

Registration

If you register this book at

www.oreilly.com

, you’ll be eligible for special oers—like

discounts on future editions of

Creating a Website: The Missing Manual

. Registering

is free and takes only a few clicks. Type

http://tinyurl.com/registerbook

into your

browser to hop directly to the registration page.

Got questions? Need more information? Drop us a line at

bookquestions@oreilly.com

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打造专业网站：《创建网站》第4版指南

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