"制造企业电子商务模式初探与应用——本科毕业论文摘要"

摘要: 本论文主要研究制造企业应用电子商务模式的初探。制造企业作为国民经济的重要组成部分，也是未来信息化建设的主体，电子商务为制造企业带来了巨大的机遇。然而，制造企业在应用电子商务过程中面临着很多问题，需要选择合适的电子商务模式来解决。本论文首先阐述了电子商务模式的定义，并列举了几种常见的模式。然后结合制造企业的特点，分析了制造企业应用电子商务的优势。接着针对B2B、B2C和B2G三种模式，详细介绍了制造企业的应用情况。随后提出了制造企业实现电子商务模式的总体策略。最后，对制造企业应用电子商务进行了总结，并指出制造企业在不同发展阶段选择适合的应用模式，通过不断完善和调整来适应市场考验。 关键词：制造企业、电子商务、应用模式 Abstract: This paper explores the application of e-commerce models in manufacturing enterprises. As a significant contributor to the national economy and the mainstay of future informatization construction, manufacturing enterprises are presented with great opportunities by e-commerce. However, they also face various challenges in the process of applying e-commerce and need to select appropriate e-commerce models to address these issues. This paper first defines e-commerce models and presents several common models. Then, it analyzes the advantages of applying e-commerce in manufacturing enterprises based on their characteristics. Subsequently, it provides a detailed introduction to the application of manufacturing enterprises in the B2B, B2C, and B2G models. Furthermore, it proposes a general strategy for manufacturing enterprises to implement e-commerce models. Finally, it summarizes the application of e-commerce in manufacturing enterprises and emphasizes the importance of selecting suitable application models in different stages of development to withstand market tests. Keywords: manufacturing enterprises, e-commerce, application models