"苏宁O2O转型研究：零售业的移动互联网时代机遇"

Suning O2O transformation research In the present era of continuous development of the Internet and the application of new technologies and tools such as big data, cloud technology, social tools, and mobile payment, the cross-over development of retail O2O is an unstoppable trend and a time-bound opportunity that retail industry enterprises must grasp. As a technological application, mobile Internet cannot completely replace physical entities, but it is still the trend, like air, permeating every industry and every enterprise, signaling the urgency of transformation to mobile Internet. Compared to the inconvenience of traditional physical retail and the inadequate experience of traditional e-commerce, the mobile Internet retail industry can truly allow consumers to experience the benefits of "getting the best of both worlds." Suning has seized this opportunity and transformed its model into a "cloud business model" of "e-commerce store retailers." Keywords: retail industry enterprises; Suning; traditional e-commerce; cloud business model.