#856899 06/06/06
Graphic designer, visual artist, and computer scientist
John Maeda is the founder of the SIMPLICITY
Consortium at the MIT Media Lab, where he is E. Rudge
and Nancy Allen Professor of Media Arts and Sciences.
His work has been exhibited in Tokyo, New York,
London, and Paris and is in the permanent collections of
the Smithsonian Institution’s Cooper-Hewitt National
Design Museum, the San Francisco Museum of Modern
Art, and the Museum of Modern Art in New York City.
He is the recipient of many awards, including the
Smithsonian’s National Design Award in the United
States of America, the Raymond Loewy Foundation
Prize in Germany, and the Mainichi Design Prize in
Japan. Maeda is the author of Design by Numbers (MIT
Press, 1999).
Simplicity: Design, Technology, Business, Life series
the laws of
SIM PLI CIT Y
John Maeda
THE LAWS OF SIMPLICITY
MAEDA
DESIGN, TECHNOLOGY, BUSINESS, LIFE
I planned to skim/sample John Maeda’s book, then decide to
endorse it—or not. I quickly found myself mesmerized—and
thence the only issue was deciding what were the strongest
words I could muster in support of The Laws of Simplicity. The
book is important; and Maeda has made an absurdly complex
subject—simplicity—approachable and usable. Bravo! I hope the
people who design the products I’ll acquire in the next ten years
take this book to heart.”
—Tom Peters
If brevity is the soul of wit, simplicity is the soul of design. John
Maeda uses the concept of simplicity to get at the nature of
human thought and perception while drawing out tangible appli-
cations for business, technology, and life in general. The Laws of
Simplicity is thoroughly optimistic, entertaining, and erudite, just
as you would expect from Maeda. It is also the most compelling
100 pages of design writing I have read this year.”
—Rob Forbes
founder, design within reach
Our lives and our businesses are faster and broader than ever. As
such, they are also more complex and di≈cult to manage, for both
customers and managers. Therefore, achieving simplicity in both
our products and our organizations will be crucial for securing
market share. No one has seen this more clearly than John
Maeda, the Master of Simplicity. The Laws of Simplicity is a clear
and incisive guide for making simplicity the paramount feature of
our products; it’s also a road map for constructing a more mean-
ingful world.”
—Andrea Ragnetti board of management, royal philips electronics
“
“
“
Finally, we are learning that simplicity equals sanity.
We’re rebelling against technology that’s too complicat-
ed, DVD players with too many menus, and software
accompanied by 75-megabyte “read me” manuals. The
iPod’s clean gadgetry has made simplicity hip. But some-
times we find ourselves caught up in the simplicity para-
dox: we want something that’s simple and easy to use,
but also does all the complex things we might ever want
it to do. In The Laws of Simplicity, John Maeda oΩers ten
laws for balancing simplicity and complexity in business,
technology, and design—guidelines for needing less and
actually getting more.
Maeda—a professor in MIT’s Media Lab and a
world-renowned graphic designer—explores the ques-
tion of how we can redefine the notion of “improved” so
that it doesn’t always mean something more, something
added on.
Maeda’s first law of simplicity is reduce. It’s not
necessarily beneficial to add technology features just
because we can. And the features that we do have must
be organized (Law 2) in a sensible hierarchy so users
aren’t distracted by features and functions they don’t
need. But simplicity is not less just for the sake of less.
Skip ahead to Law 9: “failure: Some things can never be
made simple.” Maeda’s concise guide to simplicity in the
digital age shows us how this idea can be a cornerstone
of organizations and their products—how it can drive
both business and technology. We can learn to simplify
without sacrificing comfort and meaning, and we can
achieve the balance described in Law 10. This law, which
Maeda calls “the one,” tells us: “Simplicity is about sub-
tracting the obvious, and adding the meaningful.”
“Maeda is the Master of Simplicity.”
—Andrea Ragnetti board of management, royal philips electronics
The MIT Press
Massachusetts Institute of Technology
Cambridge, Massachusetts 02142
http://mitpress.mit.edu
0-262-13472-1 978-0-262-13472-9
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