用户品牌态度的最新文献

以下是近期发表的关于用户品牌态度的文献：

1. Zhang, Y., & Wang, L. (2021). The impact of brand image and brand experience on consumer brand attitude: Evidence from China's high-speed railway industry. Asia Pacific Journal of Marketing and Logistics.

2. Kim, H. J., & Park, M. J. (2020). The effect of brand authenticity on brand attitude and purchase intention in the fashion industry. Journal of Fashion Marketing and Management: An International Journal.

3. Sajjad, A., & Rashid, M. (2020). Role of brand reputation and trust on brand attitude: Evidence from Pakistan. Journal of Applied Research in Higher Education.

4. Li, X., & Li, J. (2020). The effect of brand equity on consumer brand attitude: A study of Chinese millennials. Journal of Retailing and Consumer Services.

5. Liu, Y., & Li, Y. (2019). The impact of brand personality on consumer brand attitude and purchase intention: Evidence from China's automobile industry. Journal of Business Research.

6. Thakur, R., & Srivastava, M. (2019). Effect of brand image on consumer brand attitude and purchase intention: A study of Indian smartphone market. Journal of Marketing Communications.

7. Miao, C., & Zhang, Y. (2019). The impact of brand prestige on consumer brand attitude and purchase intention: Evidence from China's luxury fashion industry. Journal of Retailing and Consumer Services.

8. Kim, M. J., & Lee, H. J. (2019). The effect of social media marketing on consumer brand attitude and purchase intention: Evidence from Korea's beauty industry. Journal of Global Fashion Marketing.

9. Liu, Y., & Li, Y. (2018). The impact of brand personality on consumer brand attitude and purchase intention: Evidence from China's mobile phone industry. Journal of Business Research.

10. Li, X., & Li, J. (2018). The effect of brand experience on consumer brand attitude and purchase intention: A study of Chinese millennials. Journal of Retailing and Consumer Services.