关于用户的品牌态度的核心文献
时间: 2024-05-22 08:16:35 浏览: 15
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Keller, K. L. (2003). Brand synthesis: The multidimensionality of brand knowledge. Journal of Consumer Research, 29(4), 595-600.
Aaker, D. A. (1991). Managing brand equity: Capitalizing on the value of a brand name. Simon and Schuster.
Fournier, S. (1998). Consumers and their brands: Developing relationship theory in consumer research. Journal of Consumer Research, 24(4), 343-373.
Keller, K. L. (2008). Strategic brand management: Building, measuring, and managing brand equity. Pearson Education.
Park, C. W., Jaworski, B. J., & MacInnis, D. J. (1986). Strategic brand concept-image management. Journal of Marketing, 50(4), 135-145.
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