本次演讲的主题是“2022年市场-通过数据化分析管理渠道”，由吴兴波主讲。吴兴波强调了管理者需要拥有高度系统化思维和全局性思维，以及面对问题时需要保持开放的心态。他强调了数据化分析的重要性，认为通过数据化分析可以看清问题的本质，帮助做出科学决策和规避风险。市场调查在洞察市场、捕捉商机、科学决策、规避风险、优化资源、增值创收等方面具有重要意义。举了一些例子，如固特异轮胎公司通过调研发现司机在雨天对防滑轮胎的需要，于是研制出了能在汽车行驶中将雨水甩出去的一种装置，开阔了企业发展空间；日本电气公司发现用户不习惯使用双手操作电脑开关，于是开发了一只手操作开关的电脑系统，同时根据客户建议推行了便于携带的标准化笔记本，一年内笔记本电脑销量上升了20%；一家食品企业市场急剧萎缩，通过市场调研，将多品牌战略改为支柱品牌战略，从而使产品品牌总体销售上升。Emphasize the importance of a highly systematized and global thinking system for managers, as well as an open-minded mindset when facing problems. He emphasized the importance of data analysis, believing that through data analysis, the essence of the problem can be seen clearly, helping to make scientific decisions and avoid risks. Market research is of great significance in insight into the market, capturing business opportunities, making scientific decisions, avoiding risks, optimizing resources, and adding value and revenue. Examples were given, such as the research and development of a device that can throw rainwater out of a car while driving by the Gudite tire company, opening up the development space for the company, and increasing the sales of laptops within a year by 20% by the Japanese electrical company's development of a computer system that operates the switch with one hand and the promotion of a portable standardized laptop based on customer suggestions. One food company's market collapsed sharply, and through market research, changed its multiple brand strategy to a pillar brand strategy, resulting in an overall increase in product brand sales.
我的内容管理
展开
