the communications sevices they want; and
Windows fans the lagship devices they’ll love.”
A solid business experience, lagship devices, and
budget phones. Well, two out of three ain’t bad.
Going it alone
It’s not entirely clear what Nadella’s long-term
stategy is. Optimists will note that Nadella
explicitly states that he is “committed to our first-
paty devices including phones.” Pessimists, like
analyst Jan Dawson (
go.pcworld.com/dawson),
believe that Microsoft’s stategy of pushing core
sevices like Outlook, OneDrive, and more to iOS
and Android is a hedge that gives Microsoft a gaceful way to exit
from the phone business if need be.
If Microsoft is going to make a go of the Windows Phone business,
it will have to go it alone. In June, AdDuplex’s sample of Windows
Phones found that more than 96 percent of them were
manufactured by Microsoft.
Microsoft doesn’t need dozens of budget phones, just older lagships that it can sell
at a discount.
Windows Phone
8 manufacturers,
according to the
latest AdDuplex
numbers.
Nokia/Microsoft
96.74%
Other
.58%
Other
.58%
Huawei
.34%
Samsung
.74%
HTC
1.61%
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