CSI 2015大会精选：大数据分析

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"Big Data Analytics: Proceedings of CSI 2015" 是计算机学会印度分会年度大会的精选论文集，分为10个专题卷，涵盖了从通信网络到大数据分析，从系统架构到网络安全的各种主题。这本书的重点是大数据分析，内容对研究人员和学生都有所裨益。在这本论文集中，"Advances in Intelligent Systems and Computing 654" 专门探讨了大数据分析，由V.B. Aggarwal、Vasudha Bhatnagar和Durgesh Kumar Mishra编辑。该系列书籍由Janusz Kacprzyk担任主编，旨在涵盖智能系统和计算领域的理论、应用和设计方法，涉及工程、自然科学、计算机科学、信息与通信技术（ICT）、经济学、商业、电子商务、环境、医疗保健、生命科学等多个学科。 “Advances in Intelligent Systems and Computing”系列的特点之一是快速的出版时间，这意味着它能及时反映所在领域的最新进展。在大数据分析这一专题中，读者可以期待找到关于大数据处理的前沿研究、调查和精要评论，这些内容可能包括但不限于数据挖掘、机器学习算法、云计算、分布式系统、数据存储解决方案、数据可视化、预测模型和实时数据分析等。论文集可能会深入讨论如何利用大数据进行预测、优化决策制定、提高业务效率、解决复杂问题以及推动技术创新。其中可能涵盖了数据预处理技术，如数据清洗和整合，以及用于大数据分析的工具和框架，如Hadoop、Spark和NoSQL数据库。此外，还可能探讨了隐私保护、数据安全和大数据伦理等相关问题。对于学术界和工业界的专业人士，这本书提供了了解大数据分析最新趋势和实践的宝贵资源。对于学生来说，它不仅提供了理论知识，还可能包含实际案例研究，有助于他们理解和掌握大数据分析的关键技术和挑战。"Big Data Analytics: Proceedings of CSI 2015" 是一个深入了解大数据领域及其在不同行业应用的重要资料。

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xvi Contents

Need for Developing Intelligent Interfaces

for Big Data Analytics in the Microﬁnance

Industry

Purav Parikh and Pragya Singh

Abstract The main objective of the paper is to provide a multidimensional per-

spective of the microﬁnance industry where one ﬁnds that several different com-

ponents such as “Sustainable Rural employm ent”, “ Data Analysis for the Micro

Finance Industry”, and Theory of Maslow’s Need Hierarchy interrelate and work

hand in hand. There is a strong correlation between Maslow’s need hierarchy theory

of motivation and assessing the changes in demand for ﬁnancial services in the

microﬁnance industry. How ICT and data analytics could help in efﬁciently tracking

the change in demand and thus help the microﬁnance institutions in better demand

forecasting as well as acquisition and management of resources, which are shared

commonly, between various stakeholders, is the focus of this research paper. The

paper is structured in sections starting with an introduction of the microﬁnance

industry. It is then followed by the literature review, which explains a few of the

concepts in theory to form the base. Other sections include discussion and policy

implications followed by conclusion and future research which focuses more on the

IT interventions and the need for advance level and integrated systems design for

efﬁcient delivery of ﬁnancial services, better policy planning, and optimized use of

real-time information for analytical decision-making, at the MFI level for the

microﬁnance industry to achieve its goal of ﬁnancial inclusion.

Keywords Microﬁnance industry



Big data



Data analytics



Real time



Motivation



MIPC



Human–computer interacti ons



ICT

P. Parikh (&)  P. Singh

Department of Management Studies, Indian Institute

of Information Technology, Allahabad, India

e-mail: puravparikh@gmail.com

P. Singh

e-mail: pragyabhardwaj23@gmail.com

V.B. Aggarwal et al. (eds.), Big Data Analytics, Advances in Intelligent

Systems and Computing 654, https://doi.org/10.1007/978-981-10-6620-7_1

1 Introduction

Microﬁnance industry as we know it today is changing the lives of people who

depend on it for various ﬁnancial services not only in India but globally as well.

Whether it is a small size or a marginal loan amount, or a savings account, crop

loan, or for fulﬁlling social events of life such as birth or death ceremonies, mar-

riages and likewise. Schumpeterian has deﬁned microﬁnance service provider as an

entrepreneur, in a sense that the form of business he is involved is social but

innovative in nature. The fact is that by venturing into such a business he is not only

running the business, but also solving a social problem, and creating new rela-

tionships using innovative business models which involve ground level actions for

empowering people in different ways [1].

This research paper focuses on the aspect the use of data analytics in the MFIs

(MFIs hereafter) for analyzing and tracking the user needs and necessities. The

paper is structured in forms of sections, such as literature review, which relates

more towards the need hierarchy theory of motivation as deﬁned by Maslow

(1943). The contextual correlation of this theory is signiﬁcant in serving the

microﬁnance sector customers as their needs and aspirations keep on changing from

time to time. The section covers in detail about the connections of this theory and its

applicability in the microﬁnance industry, in particular at the MFIs level. Followed

by it is the method of study, which is analytical and based on the information

obtained from the secondary data sources such as scholarly articles , periodical,

working papers, report publications, as well as recent studies conducted by the

researchers in India and abroad. The rest of the sections such as discussion and

policy implications, followed by conclusion and future research, talks more about

the ICT interventions for efﬁcient delivery of ﬁnancial services for the microﬁnance

industry and in particular, the MFIs.

2 Literature Review

Maslow (1943) said that, “A musician must make music, an artist must paint, a poet

must write, if he is to be ultimately happy. What a man can be, he must be. This

need we may call self actualization”. This de ﬁnition as proposed by Maslow

indicates that there is a strong relationship with the entrepreneur and the business he

operates. At the same time, this also indicates the fact that the self-actualizing

entrepreneur is also looked upon in this world for producing most innovative ideas,

products and services, for the beneﬁt of mankind [2]. Maslow (1943) further pro-

posed a theory in order to give more contextual meaning to his deﬁnition of a

self-actualizing entrepreneur. He called it a theory of the need hierarchy of moti-

vation. In this theory, he has deﬁned individual needs in terms of hierarchy.

According to this world famous theory, he has deﬁned an individual’s need in terms

of lower order and higher order needs. An individual will gain satisfaction by

2 P. Parikh and P. Singh

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CSI 2015大会精选：大数据分析

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