2020 Gartner MDM魔力象限：云端灵活性与实施敏捷性引领市场

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在2020年7月16日发布的Gartner关于主数据管理（MDM）解决方案的"魔力象限"报告中，该研究详细分析了市场上的MDM提供商能力。这份报告旨在帮助数据和分析领导者在众多企业级MDM解决方案中做出明智的选择，因为市场正逐渐从高成本和复杂性转向更灵活的许可证模式以及快速实施的特性。魔力象限评估了供应商在多个关键维度上的表现，包括工作流（Workflow）、业务集成（Business Integration）、数据建模（Data Modeling）、数据质量度量（Data Quality Metrics）、性能（Performance）、可扩展性（Scalability）、高可用性（High Availability）、数据层次结构（Hierarchical Data Structure）以及数据治理支持（Governance Support）。分析师Simon Walker、Alan Dayley、Sally Parker和Malcolm Hawker共同完成了这份报告，提供了65分钟的阅读时间。 MDM解决方案的核心功能是为企业提供一个架构基础，支持MDM策略和计划的执行。它涵盖传统的本地部署和云基础架构，通过单个或多个数据中心（如客户、公民、产品、“物”、资产、人员、合作伙伴和供应商等领域）的数据管理，形成信息基础设施的一部分。在选择MDM供应商时，企业应考虑以下几点： 1. **工作流**：高效的流程设计有助于数据的标准化和一致性，确保数据在整个组织中的有效流动。 2. **业务集成**：供应商应能轻松整合来自不同源的异构数据，支持跨系统操作和数据交换。 3. **数据建模**：强大的数据模型能力有助于创建清晰的数据架构，便于理解和管理。 4. **数据质量度量**：供应商应提供有效的工具来监控数据质量，确保数据的准确性和完整性。 5. **性能**：处理大量数据和实时更新的性能指标，直接影响到系统的响应时间和用户体验。 6. **可扩展性**：随着业务的增长，供应商的解决方案必须能够无缝扩展以适应需求变化。 7. **高可用性**：考虑到数据对于业务连续性的关键性，供应商的解决方案应具备高可用性和容错机制。 8. **数据层次结构**：合理的数据组织可以帮助企业更好地管理和利用数据，提高数据的价值。 9. **数据治理支撑**：供应商应提供完整的数据治理框架，包括政策、流程和工具，以确保数据合规性和有效性。通过参考这份魔力象限，企业可以深入了解各供应商在这些方面的表现，根据自身的业务需求和技术环境，选择最适合的MDM解决方案，以实现更高效的数据管理和战略目标。

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2020/7/16 Gartner Reprint

https://www.gartner.com/doc/reprints?id=1-1Y6GJLUS&ct=200122&st=sb?mkt_tok=eyJpIjoiTXpSbU5ETTVNV1l5WTJSbSIsInQiOiIyXC8yaU1o

…

7/37

Cautions

IBM

IBM is headquartered in Armonk, New York, U.S. IBM InfoSphere Master Data Management

v.11.6.0.10 entered GA in August 2019. IBM Master Data Management on Cloud entered GA in

August 2018. Gartner estimates the vendor’s total MDM software revenue at $203.9 million in

2018. Its top-three data domains and estimated license counts for live customers as of March

2019 were B2C customer (499 licenses), ﬁnished product (294) and supplier (88). IBM has an

estimated 344 customers managing multiple data domains.

Strengths

compete at scale against larger organizations — a particularly interesting value proposition in

the context of digital ecosystems.

High-value proposition: A competitive price point combined with predictable costs through

ﬁxed price statements of work and a “conﬁgure versus code” approach make EnterWorks an

attractive proposition for both large enterprises and the often forgotten MDM client outside of

large enterprises. EnterWorks received well-above-average scores from reference customers

for pricing structure, transparency of pricing and TCO.

■

Domain exposure: EnterWorks is a very strong contender in industries such as wholesale trade,

discrete manufacturing, retail (consumer products, manufacturing, food) and, more broadly, in

industries concerned with MDM of product data. However, while this provides a base for the

vendor’s Multi-Domain Experience Management (MxM) evolution of MDM, it does limit its

exposure. Growth is planned via expansion into other industries including healthcare, services,

technology and telecommunications.

■

Local presence: While EnterWorks received average scores for services and support, it received

the lowest score of all vendors evaluated in this Magic Quadrant for local presence. Reference

customers highlighted a lack of access to relevant skills and a need for focus on knowledge

transfer. EnterWorks is addressing its presence and skills by expanding into the sales and

support ofﬁces of its parent company and by expansion of its MDM-capable partner network.

■

Vertical industries expertise: IBM has established MDM expertise and leadership within

banking and insurance, healthcare (patient, provider, payer) and government verticals. This has

been achieved by creating vertical accelerators developed by IBM and its integration partners,

and by leveraging industry solutions such as IBM Watson Health and IBM Watson Financial

Crimes Insight.

■

Product vision and innovation: IBM’s investment and product strategy for MDM has fresh

momentum. “Next Generation IBM Master Data Management” is an innovative multidomain,

cloud-native platform. The vendor aims to reduce time to value for new customers to as little as

two months. Furthermore, the strategy promises integration with other IBM products, including

IBM Cloud Pak for Data and IBM Watson Knowledge Catalog for automated data discovery,

■

2020/7/16 Gartner Reprint

https://www.gartner.com/doc/reprints?id=1-1Y6GJLUS&ct=200122&st=sb?mkt_tok=eyJpIjoiTXpSbU5ETTVNV1l5WTJSbSIsInQiOiIyXC8yaU1o

…

8/37

Cautions

Informatica

Informatica is headquartered in Redwood City, California, U.S. Informatica Multidomain MDM

v.10.3 entered GA in September 2018, Product 360 v.8.1.1 in May 2018, Customer 360 v.10.3 in

September 2018, and Supplier 360 v.10.3 in September 2018. Gartner estimates the vendor’s total

MDM software revenue at $193.7 million in 2018. Its top-three data domains and estimated

license counts for live customers as of March 2019 were B2C customer (1,284 licenses), B2B

customer (914) and ﬁnished product (691). Informatica has an estimated 1,008 customers

managing multiple data domains.

Strengths

Cautions

cataloguing and policy enforcement utilizing machine learning (ML) and artiﬁcial intelligence

(AI).

Integration and implementation satisfaction: Reference customers scored IBM below the

survey average for integration and deployment. While some reference clients reported to have

implementations go live in as little as four and a half months, the average implementation

times for reference customers exceeded nine months and, in some cases, more than 12

months.

■

Sales, services and support satisfaction: In terms of overall satisfaction with service and

support, reference customers scored IBM well-below average. The vendor also received lower-

than-average scores for its sales process, user onboarding and training, and support and after-

sales care.

■

Broad product capabilities and customer support: Informatica’s integrated product

capabilities, together with its professional services, enable customers to address a broad

spectrum of domains, implementation styles and MDM use cases with an integrated platform.

■

Addresses emerging market demands: Informatica has a deep understanding of the MDM

market and an ability to deliver offerings to address new requirements like cloud-native

solutions, customer experience and insights, data governance, and ML-based automation with

its CLAIRE engine.

■

Market average value for money and cost of ownership: Some reference customers indicated

that the Informatica solution requires signiﬁcant skills and expertise in MDM to achieve what is

then viewed as an average value proposition. This can be a result of the often multifaceted

implementations that this vendor and its external service provider partners deliver.

■

User experience: Business users’ satisfaction with the experience of interacting with an MDM

solution is becoming ever-more important. Verbatim comments from surveyed reference

■

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2020 Gartner MDM魔力象限：云端灵活性与实施敏捷性引领市场

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