电子商务企业商业模式研究综述

从企业的角度以及从移动电子商务的角度。Based on this, I summarized the research results of scholars in each perspective and pointed out the problems that still exist in their research, providing reference for enterprises that are new to the field of e-commerce in choosing or designing business models. Finally, I made a brief prospect for future research directions. Keywords: e-commerce, business model, B2C, C2C This document, "Literature Review on Business Models of E-commerce Enterprises," provides a comprehensive review and analysis of the research on business models of e-commerce enterprises. With the increasing development of e-commerce, more and more enterprises are utilizing Internet technology, making the study of business models of e-commerce enterprises a focus of academic research. Through extensive literature review, the document organizes and summarizes the research perspectives of scholars into four categories: conceptual, classification of e-commerce models, enterprise perspective, and mobile e-commerce perspective. It provides a summary of scholars' research achievements in each perspective, while also pointing out the existing problems in their research. This serves as a reference for enterprises new to the e-commerce field in choosing or designing business models. In conclusion, the document offers a brief outlook on future research directions in the field of e-commerce.