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Aaron Marcus and Associates !Lecture: !!
Presentation !Introduction to Aaron Marcus and Associates
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!Aaron Marcus and Associates !AM+A, www.AMandA.com Page
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Aaron Marcus and Associates, Inc., www.AMandA.com, 8!
AM+A!
Clients, Projects!
Am Express !Nokia !!
AT&T !Oracle !!
BMW !Ricoh !!
Citigroup !Sabre!
DuPont !Samsung!
Kodak !SAP!
eBay !Siemens!
Epson !3M!
Fujitsu !US Fed Reserve Bank!
GE !Virgin America!
GM !Visa!
Honeywell !Xerox!
HP !!
IBM!
Intel!
J. Paul Getty Trust!
Kaiser!
Learning Company!
Livescribe!
Microsoft !!
Motorola ! !
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*12 of 30 Dow Jones Industrial Average™ Firms !
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AM+A!
AM+A Example Mobile Projects, 1/2 !
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AM+A: Designed UIs for wrist-top devices; mobile YouTube using social
network theory; mobile LoCoS, a universal sign language, 2002-2007.!
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AM+A: Evaluated and designed Green Machine, Health Machine, Money
Machine, Story Machine, Innovation Machine, Travel Machine, and Driving
Machine, mobile-app concepts combining info design and persuasion
design, 2009-12. Won design awards for first three machines, published
first five, including book to appear in 2013 !
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AT+T: Designed corporate identity prototypes for PC-based phones, 1994!
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Cisco: Evaluated usability of Internet phones, 2000.!
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Equilibrio: UI usability and design for mobile personal trainer, 2006!
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Microsoft: Designed 4 prototype content channels for SmartWatch, 2005.!
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Aaron Marcus and Associates, Inc., www.AMandA.com, 10!
AM+A!
AM+A: Example Mobile Projects, 2/2 !
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Motorola: Designed look and feel for GPS device, 1989-92; designed
portion of UI for Marconi PDA, 1994; designed video-related UIs, 2007!
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Nokia (Finland, UK): Usability review, Nokia 9000, 1996; designed ppt
about UI design for 3rd-party developers, 2002; designed UIs, 2006.!
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Qwest: Designed gadget concepts to manage media, 2006.!
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Samsung (Korea and Israel): Trained developers, 1997, 2005; designed
100 UI concepts for future US smartphones, 2000.!
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San Jose Police: Detailed user evaluations for mobile in-vehicle telecom
system; published case study, 2004. !
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Siemens (Germany): Trained/consulted with mobile UI developers, 2004.!
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Ubitrotech (US and Korea): Designed UI for GPS device, 2008.!
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AM+A!
Our Vision and Mission!
AM+A helps people "
make smarter decisions faster: #
anyone, any time, any place, #
any technology, any market, #
any subject matter!
AM+A shapes the way technology #
affects everyday life #
through effective and compelling #
user-interface and information-visualization
development!
Aaron Marcus and Associates, Inc., www.AMandA.com, 12!
AM+A!
Our Objectives!
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! Assist or help build centers of excellence #
for user-interface development!
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Engage satisfied users via#
user-centered user-interface (UI) development #
that cost-effectively optimizes UIs!
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Ensure usability, usefulness, and appeal #
in the user experience
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AM+A!
UI Development Process!
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Planning: brainstorming!
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Research: technology, design issues, strategies!
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Analysis: user profiles, use scenarios, prototypes!
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Design: content, applications, branding, storyselling!
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Implementation: scripting, coding, final production!
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Evaluation: focus groups, user tests, heuristic evals.!
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Documentation: guidelines, patterns, specifications!
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Training: courseware, tutorials, mentoring!
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Maintenance: continuing client relations!