"基于电子商务的婚庆网站设计与推广研究"

The main objective of this undergraduate thesis is to design an e-commerce website for wedding preparations and to provide communication and consultation services for both the couple and their friends and family. The website will be built using the power of the internet, enabling customers to make online orders and payments. Additionally, the site will feature a webpage where the engagement photos can be published and provide information about the couple's background, wedding date, and venue. The ultimate goal is to organize a transparent, systematic, and warm wedding experience for the clients. This thesis systematically explains the entire process of designing the website, from market research to implementation. Firstly, a market research analysis is conducted to determine why online wedding services are chosen for this project. Then, the development and operation environment of the website is discussed, including the necessary technologies such as IIS, SQL Server, and web design techniques. The design plan for the website is then outlined, including technical specifications and column design explanations, with some excerpts from other works' source codes for implementation reference. The final section focuses on how to effectively promote and monetize the website. The conclusion provides a summary of the project, along with a list of references. Keywords: market research, design plan, promotional strategy, implementation plan