"深圳市晨光乳业供应链风险分析与对策"

Supply chain management plays a crucial role in the development of enterprises, especially in the face of fierce market competition. Scientific supply chain management can effectively enhance the market competitiveness of enterprises. However, it is important to consider the risks associated with supply chain management. The supply chain network is relatively complex and lacks effective protective measures, making it vulnerable to various environmental factors, leading to supply chain risks. This paper focuses on the research and analysis of supply chain risks in Shenzhen Morning Light Dairy Co., Ltd. It points out that the supply chain risks of Morning Light Dairy Co., Ltd. have become more prominent in recent years, including outdated raw milk production quality testing methods, inadequate cold chain transportation for dairy products, outdated transportation technology and equipment, inadequate inventory management mechanisms, and lack of effective information systems, and the use of non-scientific packaging materials for dairy products. Through in-depth research and analysis of the actual situation of Morning Light Dairy Co., Ltd., corresponding preventive control measures have been proposed, including establishing a risk warning system for the production process, improving the management of the cold chain transportation of dairy products, optimizing inventory management, and strengthening quality supervision of dairy product packaging. These strategies not only provide a response plan for Morning Light Dairy Co., Ltd. but also provide a reference for other similar enterprises in identifying and preventing supply chain risks. Key words: dairy products, supply chain risks, risk control.