"B2C电商发展思路与前景分析：问题、挑战与解决方案"

latform as the main means of providing services, achieving mass consumption and service, and ensuring the electronic payment methods related to it. The development of B2C e-commerce has always been a concern of the industry. With the continuous improvement of the e-commerce environment in China, more and more consumers are accepting online shopping. At present, the B2C e-commerce market in China is developing rapidly, with fierce competition among major enterprises, making the B2C market develop rapidly and increasingly perfect, and the future development of the B2C market is very promising. However, despite the current development status, there are still some problems in the development of B2C e-commerce, and B2C e-commerce in China has also faced severe challenges in recent years. This article analyzes the current dilemma of B2C e-commerce in China; proposes new possible development strategies for B2C e-commerce enterprises, and analyzes their development prospects. Through this analysis, it is believed that with the right strategies and improvements, the B2C e-commerce market in China has great potential for growth and success in the future. Key words: B2C e-commerce, issues, development strategies, development prospects.