摘要：
中国加入WTO之后，服装行业面临着更大的挑战和发展机遇。中国服装产量和出口额居世界首位，但是与发达国家的服装企业相比，中国服装企业的管理水平和竞争力还有差距。为了提升综合竞争力，中国服装企业需要引入现代化的管理模式，即信息化管理，利用信息管理系统进行销售管理和系统管理。本论文针对品牌服装企业的销售管理系统进行详细的分析研究和需求分析，并展开系统设计和实施的流程和内容。论文描述了开发过程中的可行性分析、需求分析、功能模块设计、数据模型设计以及系统的菜单设计、窗体设计和代码设计等关键步骤。
关键词：品牌服装企业、销售管理信息系统、客户关系信息管理
Abstract:
After China joined the World Trade Organization (WTO), the clothing industry has entered a more challenging period of development. Currently, China leads the world in terms of clothing production and exports, making it a deserving clothing powerhouse. According to a report by the China National Garment Association, both domestic and export demand for clothing are expected to continue growing steadily in the coming years, indicating a promising future for the Chinese garment industry. However, as we optimistically envision a bright future, we must also be aware of the need for Chinese clothing enterprises to arm themselves with modern management practices and enhance their overall competitiveness in order to narrow the gap with clothing enterprises from developed countries. This modern management practice is information-driven, requiring the implementation of an information management system.
In response to the need for information-driven management in the clothing industry, this paper provides a detailed analysis and necessary explanations of the sales management system for brand clothing enterprises, as well as conducting system requirements analysis. The paper is divided into four main chapters, which will elaborate on the operational processes and specific contents of system requirements analysis, system analysis, system design, and system implementation. It describes the feasibility analysis, requirement analysis, module design, data model design, as well as the specific menu design, form design, and code design during the development process.
Keywords: brand clothing enterprises, sales management information system, customer relationship information management
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