1 Introduction
Streaming media is an exciting addition to the rich media producers’ toolbox.
Just as the cinema and radio were ousted by television as the primary mass
communication medium, streaming is set to transform the World Wide Web.
The original text-based standards of the Web have been stretched far beyond
the original functionality of the core protocols to incorporate images and ani-
mation, yet video and audio are accepted as the most natural way to commu-
nicate. Through the experience of television, we now have come to expect video
to be the primary vehicle for the dissemination of knowledge and entertainment.
This has driven the continuing developments that now allow video to be
delivered over the Internet as a live stream.
Streaming has been heralded by many as an alternative delivery channel to
conventional radio and television – video over IP. But that is a narrow view;
streaming can be at its most compelling when its special strengths are exploited.
As part of an interactive rich media presentation it becomes a whole new com-
munication channel that can compete in its own right with print, radio, televi-
sion, and the text-based Web.
500 years of print development
It took 500 years from the time Gutenberg introduced the printing press to reach
the electronic book of today. In the short period of the last 10 years, we have
moved from the textual web page to rich media. Some of the main components
of the illuminated manuscript still exist in the web page. The illustrated drop-
capital (called an historiated initial) and the floral borders or marginalia have
been replaced by the GIF image. The illustrations, engravings, and half-tones
of the print medium are now JPEG images. But the elements of the web page
are not that different from the books of 1500.
We can thank Tim Berners-Lee for the development of the hypertext markup
language (HTML) that has exploded into a whole new way of communicating.
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