社交界面设计第二版：改善用户体验的原则、模式和实践

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"Designing Social Interfaces Second Edition [pdf]" 基于提供的文件信息，我们可以总结出以下知识点： 1. 社交界面设计的重要性：在当前的数字化社会中，社交界面设计对于用户体验和社区建设至关重要。设计师、开发者和企业家需要掌握社交界面设计的原则、模式和实践，以便在数字社会中创造出色的用户体验。 2. 社交界面设计的挑战：社交界面设计存在许多挑战，例如如何促进用户交互、如何建立社区、如何平衡个体化和社会化需求等。为了克服这些挑战，设计师需要具备深入的用户研究和分析能力。 3. 社交界面设计的原则：社交界面设计需要遵循一定的原则，例如用户中心设计、可用性设计、可访问性设计等。这些原则可以帮助设计师创建出色的用户体验，并提高用户的参与度和满意度。 4. 社交界面设计的模式：社交界面设计需要遵循一定的模式，例如社交网络模式、讨论模式、分享模式等。这些模式可以帮助设计师创建出色的用户体验，并提高用户的参与度和满意度。 5. 社交界面设计的实践：社交界面设计需要遵循一定的实践，例如用户研究、原型设计、测试和反馈等。这些实践可以帮助设计师创建出色的用户体验，并提高用户的参与度和满意度。 6. 设计师的角色：在社交界面设计中，设计师的角色非常重要。设计师需要具备深入的用户研究和分析能力，能够根据用户的需求和行为设计出色的用户体验。 7. 社交界面设计的未来：社交界面设计的未来是充满希望的。随着技术的发展和用户需求的变化，社交界面设计将继续发展和创新，创造出更多的可能性和机会。 8. 社交界面设计的应用领域：社交界面设计可以应用于多个领域，例如社交媒体、电子商务、教育等。这些领域都需要社交界面设计来创造出色的用户体验和社区建设。 9. 社交界面设计的挑战和机遇：社交界面设计存在许多挑战和机遇，例如如何平衡个体化和社会化需求、如何促进用户交互、如何创造出色的用户体验等。设计师需要具备深入的用户研究和分析能力，能够根据用户的需求和行为设计出色的用户体验。 10. 结论：社交界面设计是当前数字社会中的一种重要设计模式。设计师需要掌握社交界面设计的原则、模式和实践，以便创造出色的用户体验和社区建设。

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xiv

DESIGNING SOCIAL INTERFACES

devices that have led us to deﬁne this set of best practices, principles,

and patterns for social interfaces. We focus on consumer-facing inter-

actions, primarily because that’s where our experience lies. We have

expanded the enterprise and mobile coverage; remember that all the

patterns can be applied in the enterprise and in devices, provided the

problems and solutions are viewed with the appropriate lens and set

of constraints.

This collection is emerging, evolving, and continues to grow with time

and technical innovations.

The Visual Examples

In the ﬁrst edition, we referred to Yahoo! in many examples because

we had developed many of the patterns in the context of designing

products and features across the Yahoo! network. The patterns were

tried and tested across hundreds of millions of users. In the second

edition, we have tried to include visual examples from many sources

around the Internet to illustrate the interactions of various patterns

(and pieces of patterns), and to leverage the past several years of expe-

rience and growth across the social landscape of software. They say a

picture is worth a thousand words, so wherever possible, we try to show

how something can be accomplished instead of just talking about it.

How This Book Is Organized

This book is organized into ﬁve parts. The ﬁrst introduces the concept

of user interface design patterns and outlines some high-level princi-

ples for social design that we believe inform all the subsequent pat-

terns. The next three parts each introduce a major cluster of related

patterns, grouped together by theme. The ﬁnal part explores some

emerging considerations that have not yet attained the status of pat-

terns but warrant close attention.

Part I: What Are Social Patterns?

In Chapter 1, we lay out exactly what we mean when we’re talking

about patterns in the design of interfaces for social user experiences

and how to work with them. In Chapter 2, we cover some of the broad,

overarching principles that can make the difference between a suc-

cessful, thriving online community and a ghost town.

PREFACE

Part II: I Am Somebody

One of the building blocks of social experiences are representations of

individual people in the system. Just as in Monopoly®, each “player”

needs a “token” that represents him in the “game.” Chapter 3 explores

how to engage users and get them to register for and sign into your

service, thus establishing the beginnings of a new “self” in your sys-

tem. Chapter 4 offers patterns for the representation of an individual

identity, using things such as proﬁles and avatars. Chapter 5 discusses

ways to indicate presence and show people in your application who else

is there. Chapter 6 presents a family of reputation patterns that can

help encourage the sort of behaviors you wish to foster.

Part III: The Objects of Our Desire

This is the largest chunk of the book, where we get into the actual

behaviors that people engage in online and introduce the concept of

social objects: those “conversation pieces” that anchor and give mean-

ing to social interactions online. Chapter 7 addresses how people may

collect objects in your application. Chapter 8 looks at how sharing and

gift-giving work. Chapter 9 presents interfaces for publishing and

broadcasting found objects and original content. Chapter 10 examines

techniques for enabling people to give one another feedback on their

contributions. Chapter 11 talks about communication and how it is

bound to social objects. Chapter 12 looks at collaboration and how peo-

ple can work together to create and evolve shared objects. Chapter 13

takes a step back to discuss larger social media ecosystems and inter-

faces that help people make sense of them.

Part IV: A Beautiful Day in the Neighborhood

The third cluster of patterns addresses relationships and the commu-

nities that can grow out of them. Chapter 14 examines relationship ter-

minology and models of reciprocity or asymmetry, and how to enable

users to ﬁnd one another and form and declare relationships. Chapter

15 presents interfaces for community management and moderation,

and models for collaborative ﬁltering. Chapter 16 explores how to

enable people to meet one another in the real world and create shared

events.

PREFACE

xvii

Everyone on the product team will beneﬁt from this book, as it pro-

vides a common vocabulary around social interactions and offers rich

explanations and real-world examples that can beneﬁt team discus-

sions and communication.

Using the Interaction Patterns

You can read this book cover to cover. It’s arranged with a narrative

ﬂow in which ideas build on one another, but we designed it to work

just as well as a reference. You can zero in on a particular section of

interest or just read about a speciﬁc interface pattern, exploring related

concepts through cross-references and the index.

This book is here to help you get your job done. In general, you may

use the patterns in this book in your programs and documentation.

Not all patterns should be used for every application; different ideas

and social objects will require different solutions. Ideally, you will

sample from each of the categories, adding more complex features and

concepts as the community grows and you learn what is useful for its

needs. We believe that the entire collection gives context to the social

landscape and provides information about what types of things you

should consider as you are making design decisions.

You do not need to contact us for permission unless you’re repro-

ducing a signiﬁcant portion of the text of the patterns. For example,

creating a pattern repository that uses several patterns or excerpts of

patterns from this book does not require permission. Selling or dis-

tributing a CD-ROM of examples from O’Reilly books does require

permission. Answering a question by citing this book and quoting

the patterns does not require permission. Incorporating a signiﬁcant

amount of pattern material from this book into your product’s docu-

mentation does require permission.

We appreciate, but do not require, attribution. An attribution usually

includes the title, author, publisher, and ISBN, for example, “Designing

Social Interfaces, by Christian Crumlish and Erin Malone. Copyright

2015. 978-1-491-91985-9.”

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