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首页打造盈利网站:自助与外包策略
"《打造销售型网站:从零起步》是一本指导商业网站提升效能的专业书籍。作者通过深入讲解,帮助读者了解如何充分利用自身能力与外包资源,遵循业界最佳实践,让你的网站在竞争激烈的市场中脱颖而出。本书的核心内容围绕着如何构建一个功能齐全且经济高效的网站,特别提及的是Microsoft Office Live服务套件。 Microsoft Office Live 是一套专为小型企业设计的互联网基础服务,其优势在于无需高昂的服务器投入、复杂的基础设施搭建以及雇佣技术团队维护。这个平台提供了全面的网站建设工具,包括免费域名(如www.adventure-works.com)、易于使用的网站设计工具(无需编写HTML),以及网站托管、公司定制的电子邮件账户、在线营销工具和内部网络空间,便于存储文档、客户信息和项目进度管理。此外,它还配备了简单的在线应用程序和协作工具,以加强与客户、员工和业务伙伴之间的沟通与合作。 技术专家Ramon Rays对此评价极高,他指出:“如果你还没有建立网站,你就无法充分参与现代商业竞争。”这本书不仅教会读者如何创建网站,而且强调了在数字化时代保持在线存在的重要性。对于想要扩大业务规模的企业家和网站管理者来说,这是一本不可或缺的实用指南,它提供了一条清晰的道路,帮助你将网站转化为有效的销售渠道。"
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BUILD A WEBSITE THAT SELLS
O
NE OF THE GOLDEN RULES OF WEBSITE DESIGN IS: Keep it simple. This
applies to your overall site, its graphics and the copy or words. Let’s tackle
them one at a time. First, make sure your site is not loaded with so many bells
and whistles that your pages are slow to load. The faster people can navigate
around your site, the more likely they’ll be frequent visitors and buyers. Make
sure you monitor your pages to check loading times and fix any broken links.
Chapter 3:
KEEP IT SIMPLE
When it comes to site design, easy does it.
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KEEP IT SIMPLE
Chapter 3
BUILD A WEBSITE THAT SELLS
■
9
Sites don’t need to be flashy. When designing your site, keep your target audience in mind.
Use bandwidth-consuming audio and video judiciously. Don’t put something up just because
it wows you; it needs to wow your customers as well. And that wow shouldn’t be restricted to
design—it should encompass site functionality as well.
You want to create a site that’s enjoyable for visitors to browse. Design your pages to allow
customers to easily find what they’re looking for. Users get bored and move on when they
have to search through pages and pages of information to find what they need.
Don’t clutter up your web pages. Some web entrepreneurs find that offering fewer products
with more detailed descriptions translates into higher sales. For others, success comes from
offering lots of products but categorizing and displaying them in a way that enhances the cus-
tomer experience.
A WAY WITH WORDS
We all know words matter. And on the web, they matter even more. If your web copy is work-
ing, it will improve your search engine rankings, bring in (and retain) customers, and prompt
visitors to pick up the phone so you can make the sale. To start, make sure you’re not a jargon
offender (that is, you shouldn’t be so immersed in your own world that you can’t say what you
mean in plain English). Keep the words on your site clear of overly technical terms and industry
jargon that only a small percentage of your prospective customers could possibly understand.
Headlines are often the first thing site visitors see, and good ones will grab your visitors’
attention, compel people to read more and help establish a relationship between site visitors
and your business. Try highlighting some problems your audience faces, and stress the main
benefits of how your product or service can help them solve these challenges.
Good content gives users reasons to linger and absorb more of what you’re offering. There are
many ways to introduce this content. Don’t worry if you’re not a great writer. Reach out to
friends, family members or colleagues for help. Try hiring an intern. There are plenty of col-
lege (or even high school) students majoring in English, advertising, marketing or journalism
who would be eager to gain real-life experience.
Your web copy should be snappy and useful, and provide information readers can’t easily find
elsewhere. Are you an accountant? Put up a list of the “10 Dumbest Tax Mistakes.” An electri-
cian could post a list of dangerous goofs made by do-it-yourselfers. A day-care provider could
list the “Top 10 Books for Kids” or “This Year’s Best Educational Toys.”
![](https://csdnimg.cn/release/download_crawler_static/2007634/bgc.jpg)
10
■
BUILD A WEBSITE THAT SELLS
Chapter 3
KEEP IT SIMPLE
Good copy creates credibility and increases your visitors’ trust so they feel comfortable doing
business with you. But don’t oversell. Your copy (and this includes product pitches and cus-
tomer testimonials) should inform more than it brags. Your site isn’t an ad; it’s an opportunity
to initiate a conversation with your visitors.
Make sure your words underscore the simplicity of using your site. The best websites are simple,
easily digestible and easy to navigate. They make customers want to contact you and do busi-
ness with you. Your site design and words should help site visitors want to take that next step.
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