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目 录
一、引言............................................................................................................................................1
二、本论............................................................................................................................................1
(一)电商行业并购的情况概述............................................................................................1
1.电商行业并购的现状....................................................................................................1
2.电商并购的主要方式及影响........................................................................................2
3.论文研究意义................................................................................................................3
(二)电商行业并购的财务效应分析....................................................................................3
1.筹资效应........................................................................................................................3
2.企业价值增值效应........................................................................................................5
3.投机效应........................................................................................................................6
4.财务预期效应................................................................................................................7
5.资本成本效应................................................................................................................8
6.时间价值效应................................................................................................................9
7.生产经营效应..............................................................................................................10
8.资金杠杆效应...............................................................................................................10
(三)电子商务行业并购行为分析......................................................................................12
(四)建议意见......................................................................................................................13
1.抓住机会,寻求并购..................................................................................................13
2.重视政府支持..............................................................................................................13
3.规范法律法规..............................................................................................................13
4.不要盲目投资..............................................................................................................13
三、结论..........................................................................................................................................14
参考文献..........................................................................................................................................15
致 谢..............................................................................................................................................16